Redefining Black Friday: The 2025 Buy Black Holiday Gift Guide
NAACP - AOWSACAs Black Friday approaches, millions of Americans are preparing to open their wallets for the biggest shopping day of the year. But for the NAACP Alaska, Oregon, and Washington State Area Conference (AOWSAC), this date represents more than just doorbuster deals—it is a pivotal opportunity to reclaim Black Friday. With the Black community wielding an estimated $1.7 trillion in spending power, we have the collective capacity to shift the economic narrative. Instead of pouring billions solely into big-box retailers, imagine the impact if we intentionally directed that capital toward Black-owned businesses.
This year, we are urging our members to turn “Black Friday” into a literal mission: Buy Black. Black women remain the fastest-growing group of entrepreneurs, yet they continue to face systemic barriers to capital. By making a conscious choice this weekend, you aren’t just buying a gift; you are disrupting inequity and investing in an inclusive economy. To make your shopping easier, we have organized the National NAACP’s curated picks into a categorized directory below. Support these brands, support your neighbors, and let’s make this Black Friday a historic day for Black wealth.
The 2025 Buy Black Business Directory
👗 For Your Closet
- Collegiate Luxe – HBCU Apparel
- La Femme Rebelle Clothing – Statement Fashion
- Hanifa – Global Luxury
- Kendall Miles – Luxury Footwear
- Actively Black – Premium Athleisure
- NAACP Store – Official Merchandise
💄 For Your Health & Beauty
- Respected Roots – Grooming & Skincare
- Sankofa Yoga & Wellness – Holistic Health
- Herb’n Eden – Natural Soaps
- NOLI – Skincare
- Topicals – Targeted Skincare
- The Lip Bar – Inclusive Makeup
- Danessa Myricks Beauty – Artistry Makeup
🏡 For Your Home
- Two Chicks Candles – Hand-poured Candles
- Tabari + Co – Home Fragrances
- Frequency of Love – Spiritual & Home
- Rayo & Honey – Affirmation Goods
📚 For Library & Office
- Baldwin & Co Books – Literature & Coffee
- Mahogany Books – Black Books
- Effie’s Paper – Stationery & Desk
- Manifest Your Purpose – Planning & Gifts
🍷 For Your Kitchen
- Brown Estate – Napa Valley Wines
- Boyd Cru Wines – Community Wines
- Bonappetese – Catering & Treats
- Calabash Tea & Tonics – Wellness Teas
💍 For Your Jewelry Box
- A.N.D. Made By Hand – Bespoke Jewelry
- Cocoa Centric – Statement Pieces
- Khoi – Modern Design
While this guide offers excellent national options, we also encourage you to look in your own backyard. Alaska, Oregon, and Washington are home to incredible Black-owned businesses. Whether you are in Portland, Seattle, or Anchorage, seeking out local entrepreneurs helps keep our regional economy diverse and resilient. This Black Friday, take the Black Consumer Advisory pledge and commit to spending where it counts.
Frequently Asked Questions
1. Why focus on Black Friday for buying Black?
Black Friday is the largest spending event of the year. Diverting even a fraction of this capital to Black-owned businesses can have a massive economic impact and help close the racial wealth gap.
2. Are these businesses offering Black Friday sales?
Many Black-owned businesses participate in Black Friday and Cyber Monday sales. Checking their individual websites (linked above) is the best way to find specific holiday deals.
3. How does this help the local community in the Pacific Northwest?
Supporting Black businesses creates jobs and wealth within our communities. While the list includes national brands, the habit of “Buying Black” extends to our local shops in the AOWSAC region.
4. Where can I find local Black businesses in Alaska, Oregon, or Washington?
We recommend consulting local directories such as the soulfulseattle.com directory, the Mercatus directory in Portland, or local Black chambers of commerce in Alaska for specific local listings.
